The International Institute of Culinary Arts in New Delhi sits at an interesting intersection — it is a professional training institution, but its subject matter is inherently sensory, emotional, cultural. Kitchens are places of discipline and of pleasure simultaneously. Our brief was to build a visual identity that held both.
We developed a brand system that centres on the craft: close crops of ingredients, hands at work, the geometry of plated food. The typography is confident without being cold. The colour palette draws from the spice rack — deep turmeric, raw ochre, the green of fresh coriander — without being literal or clichéd about it.
Social media for a culinary institution is a particular challenge because everyone in the space defaults to the same beautiful-food-on-white-background formula. We broke that formula deliberately. Context, story, and craft became the frame. What you're learning, not just what you're cooking.