A chairman's letter that reads like a filing. A research report built for citation, not readability. A member magazine that couldn't hold a schedule. We find the substance already there, and design it to be read.
Somewhere between "written" and "filed," the story gets lost.
Statutory and compliance-driven documents almost always contain real content — a chairman's letter, an R&D story, a genuine point of view — sitting inside production built only to satisfy a regulator, not a reader. We separate the two: designing the narrative sections to be read, while the statutory sections still do their job.
A narrative annual report, not a compliance filing.
Full annual report design — narrative sections built to be read, impact data built to be scanned, statutory content present but visually subordinate.
Art Director: Subhojit Sanyal. Designed at Storytellers, prior to the founding of Subhojit For Sale.
Read the case study →Research that deserves to travel beyond the citation.
Frameworks, findings, and case studies built for academic rigour often stay locked in a format designed for citation, not for the policymakers, donors, and practitioners who would benefit most from actually reading them. We design long-form, reference-heavy content — tables of contents, figures, case studies, citations — to be navigable and genuinely readable, without losing structural integrity.
Ten issues held on schedule. Multiple textbooks, fully typeset.
Rebuilt a stalled member magazine with a real design system and a production cadence, and separately art-directed and typeset multiple ophthalmology textbooks — full interior layout and print-ready production for dense, structured, specialist reference content.
Read the case study →A publication your members actually look forward to.
A member magazine or newsletter that exists because it has to, rather than because anyone treats it as communication, is a missed opportunity — for member engagement, and for the sponsorship revenue a well-produced publication can earn on its own merit.
From stalled newsletter to a publication members expect.
A recurring member magazine for one of Asia's largest medical associations, rebuilt with a real design system and a cadence that has held for over two years — and has since started attracting its own paid advertising. We now run the social programme too, built from the magazine's own named sections rather than as issue announcements.
Read the case study →Built for organisations that publish on a schedule, not just once.
Brief & content audit
Understand what's genuinely narrative versus genuinely statutory or structural.
Design system
Built once, reused every cycle, so consistency doesn't depend on which designer is free that quarter.
Production & handoff
Print-ready and digital-ready from the same system.
Ongoing cadence support
Not a one-off project relationship — the AIOS Times model, issue after issue.