Kahaani Koncerti is SFS's own cultural platform — a series of events, conversations, and productions at the intersection of music, literature, and visual culture. It is both a passion project and a demonstration of what we believe design can do when it is not in service of a brief but of an idea.
The brand identity draws from the tradition of Indian classical concert programmes and European music festival design — spare, typographic, unhurried. The name itself is a collision of the Hindi word for story and the Italian word for concert, which is exactly what the platform is: stories told through performance.
Every event under Kahaani Koncerti has been designed end-to-end — invitation, programme, stage environment, film documentation, social media. It functions as an ongoing laboratory for ideas that we then bring to client work. The discipline of designing for something you care about deeply makes you a better designer for everything else.