Year
2023–Present
Scope
Science deserves to be read, not endured.
The All India Ophthalmological Society publishes a journal for its members — practitioners, researchers, and surgeons across the country. The challenge with medical publishing is that it almost always privileges information density over readability, and readability almost always loses. AIOS Times came to us because they wanted something different: a publication that ophthalmologists would actually look forward to receiving.
We redesigned the editorial system from the ground up. Grid, typography, hierarchy, the relationship between clinical content and feature writing — everything was reconsidered. The goal was not to make it look like a consumer magazine, but to give it the quality of attention that the best scientific publications in the world command.
The result is a publication that doctors cite not just for its content, but as an example of what Indian medical publishing could aspire to be. That is the work we are most proud of — not the aesthetics, but the shift in expectation.
